About Us

"As we sat around the barrels in the cellar trying to figure out how we could source and produce outstanding, affordable, quality driven wines, one of our crew exclaimed that ‘by Hook or Crook’ we would make it happen… a brand was born!"


Hook or Crook was founded on the principle of creating superior wines at an unbeatable price. Owned and operated by Allen Lombardi and the Lombardi Family, Hook or Crook strives to emulate classic winemaking styles to create approachable, enjoyable, and impactful wines. Using only premium California wine grapes, the team at Hook or Crook crafts a diverse selection of wines to cater to every palate.


The Lombardi family began their venture into the wine world with the hobby of making wine at home. From there, the team at Hook or Crook has grown to a diverse group of hard-working wine enthusiasts. We are located in the Lodi Appellation, home of Wine Enthusiast Magazine’s 2015 Wine Region of the Year. Our passion for quality wine fuels each bottle we create, and we are thrilled for the opportunity to share our wines with others!